BERG Toys, a renowned Dutch company, has become a leading name in the outdoor play equipment industry through its commitment to quality, innovation, and child development.
Here’s an overview of the company’s journey:
Founding and Early Beginnings:
- Founder: Henk van den Berg
- Year Established: 1985
- Origin: Henk built his first pedal go-kart in his parents’ barn, which garnered immediate interest from local children. This initial success led him to produce more go-karts during subsequent summer holidays, selling them from his parents’ farm.
Growth and Expansion:
- Scaling Production: Due to increasing demand, Henk transitioned from a hobbyist operation to a full-fledged business, hiring additional staff and establishing a factory in Wekerom, Netherlands.
- Product Diversification: BERG expanded its product line to include trampolines, wagons, scooters, balance bikes, and the MOOV construction kits, catering to a broader audience and promoting active outdoor play.
International Presence:
- Global Reach: Operating in over 56 countries, BERG has established a significant international footprint.
- U.S. Market Entry: In 2012, BERG Toys expanded into the U.S. market by acquiring BERG USA LLC, aiming to introduce their innovative products to American consumers.
- Vision for the Future:
- Mission: BERG aims to encourage as many children as possible to engage in creative and active play by creating durable toys.
- Sustainability: The company focuses on contributing to the healthy physical, mental, and social development of children while maintaining a responsible relationship with the world’s resources.
Through its dedication to quality, safety, and innovation, BERG Toys continues to inspire children worldwide to engage in active and imaginative outdoor play.